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Global Neobank Fingular Launches “Buy Now, Pay Later” Business in Malaysia Under the Brand AhaPay
Fingular, which launched first-in-Malaysia digital lending business under the Tambadana brand, attracted significant attention in recent months after it announced that it had obtained a digital lending license and that it achieved a break-even in just 9 months after launch.
Developed with unparalleled dedication in just three months, AhaPay is set to revolutionize the way Malaysians shop. It enables consumers to purchase a wide range of products from home appliances to fashion items while easing their monthly cash flow. Unlike conventional BNPL services, AhaPay is designed as a sophisticated tool for money management and planned purchases. With a strong emphasis on regulation and compliance, AhaPay has proactively engaged with Bank Negara and will soon operate under the governance of Credit Consumer Oversight Board (CCOB).
In a strategic move, AhaPay is carefully curating its initial cohort of merchants with the aim of boosting their sales volume by 20-30%. This select group will receive comprehensive marketing support as part of their initiation and activation process. AhaPay is dedicated to both merchant and customer excellence, striving to deliver an immersive experience through advanced technology. Recognizing the crucial role of merchant success, the startup has made a strategic decision to build a technological platform that supports merchants as well.
Harold Chen, CEO AhaPay Malaysia, emphasizes the ethical foundation of their service: “AhaPay is not just a BNPL service. It is a game-changer in the financial landscape. It is poised to set new standards in ethical consumer finance and merchant success. Our primary focus is on empowering our merchants and enabling their customers to make purchases responsibly. We conduct thorough affordability assessments to ensure Malaysians are not further burdened by increasing household debt.”
“BNPL is a cornerstone for Fingular’s further growth. We expect the number of BNPL users to surpass 900 million globally by 2027, creating vast opportunities for banks and fintech companies. Our next expansion targets include the Philippines, Indonesia and Qatar”, – added Maxim Chernuschenko, CEO of Fingular.
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Maven VCTs Launch £50 Million Fundraise
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Attivo Deploys Recordsure’s AI Technology to Evidence Its Ongoing Advice Compliance and Cut File Review Costs
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Cuzdan LLC Partners with PayTabs Group to Power Azerbaijan’s Digital Payments Future
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EFT Corporation Appoints Adri Führi as Group Chief Financial Officer
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PayDo Introduces USD IBAN via SWIFT
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Aditya Birla Global Trading and Crown Agents Bank Partners to Support Business Expansion Across Africa
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The European Central Bank Selects Almaviva and Fabrick for Digital Euro Project
Almaviva, an Italian digital innovation Group, and Fabrick, a Sella Group company active in Open Finance at an international level, have been selected by the European Central Bank (ECB), as part of the Digital Euro project, to develop the mobile app and its technological infrastructure that will enable European citizens to use the European digital currency.
EXCLUSIVE: “The Advantage of Ancient Errors” – Tony Fish in ‘Discover Sibos 2025’
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EXCLUSIVE: “Game Changer” – Andy Lyons, Freemarket in ‘The Fintech Magazine’
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Binance Launches The Blockchain 100 Award to Honor Top Creators Driving Blockchain Innovation
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MAPFRE AM Appoints Ismael García Puente as the New Deputy Director of Investment Strategy
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Open Banking Startup Yavrio Named One of CNBC’s UK Top Fintechs 2025, Cementing Leadership in Enterprise Finance
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