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Friends and Family Remain Top of the Finfluencer Charts
Despite the growing visibility of finfluencers such as Mia, Becca Bloom, and Yasmin, it’s still friends and family who top the trust charts when it comes to financial guidance. While consumers continue to seek advice from those they know personally, AI remains far from earning their confidence — even as industry leaders forecast a tech-driven financial future by 2040.
Key findings from the research which takes place just ahead of ‘Golden Quarter’ found:
- Family first: Family and friends remain the leading financial influencers across Europe with 70% [CS1] [CS2] [AL3] saying they’ll turn to them first for advice
- Social media rising: with just 29% relying on social channels including TikTok for financial advice.
- Exclusion persists: 12% cite income as a barrier to accessing the financial services and advice they need
- AI opportunity: Despite growing trust in smarter financial tools, one out of four consumers expect to embrace AI within the next five years – highlighting a major opportunity for innovation
“People still trust people when it comes to financial advice,” said Kristina Hunter Nilsson, Corporate Communications Lead. “For AI to become the advisor of the future, the industry must pair innovation with transparency, education, and genuine understanding. That balance of trust and technology is what defines Riverty.”
Call to Action
Riverty will use these insights to spark debate and collaboration across fintech, regulation, and consumer groups, ensuring that the future of finance is not only digital, but also trusted and inclusive.
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Chargebase Launches to Help Merchants Cut Chargebacks and Give Easy Access to Verifi and Ethoca Alerts
Chargebase, a new chargeback-prevention platform built for high-growth e-commerce and SaaS businesses, today announces its official launch. Designed to solve an expensive and existential problem for merchants – chargebacks – Chargebase gives companies instant access to Verifi and Ethoca alerts in a single, easy-to-use platform with automated workflows and transparent pricing.