FIS Introduces Smart Basket, Transforming the Shopping Experience Through Real-Time Purchase Intelligence

FIS^® (NYSE: FIS), a global leader in financial technology, today announced Smart Basket, a soon to be released solution being designed to leverage a real-time, item-level adjudication engine and transaction gateway to transform the payment experience at checkout. Smart Basket aims to unlock unparalleled value and convenience by analyzing an individual’s shopping behavior to proactively apply optimal rewards and payment methods at checkout, making it easier for consumers to instantly save money and earn rewards while increasing brand and seller loyalty.

According to recent research from FIS and Oxford, payment process friction costs organizations $4.9 million annually, with 51% identifying ‘money-in-motion’ – which includes payment processing – as where they experience the greatest sources of friction. Smart Basket represents the power FIS brings to the world’s money lifecycle.

The solution will leverage the strategic integration of three proven market solutions within FIS’ payments ecosystem -its innovative real-time payments gateway, loyalty platform, and filtered spend technologies – to create a differentiated network offering that delivers superior value. Smart Basket will be designed to enable payment method selection down to the basket-item level, lowering payment costs while enabling customized loyalty and rewards programs at highly targeted levels.

“Smart Basket represents a significant leap forward in how money can be moved and put to work during the search and shopping experience,” said Jim Johnson, President at FIS. “By leveraging real-time, item-level intelligence, Smart Basket is seeking to deliver personalized value and frictionless savings to consumers while providing retailers and brands with increased sales and insights they need to optimize their strategies. This will be a game-changer for the industry, and we are excited to bring more value to buyers, sellers and brands wherever money flows.”

Why Smart Basket Matters

As value is exchanged between buyers, sellers, and financial institutions, Smart Basket is being designed to approach every transfer and transaction as an opportunity to create value, unlock rewards, and drive meaningful growth across the financial ecosystem.

• Consumers: Smart Basket is being designed to enable consumers to instantly enjoy personalized reward savings at checkout and automatically select the best payment method for each item. In addition to traditional debit, credit and prepaid cards, the solution plans to enable flexible healthcare spending accounts as payment methods. When launched, this streamlined process can help remove the hassle of physical coupons and manual choices, making shopping quicker and more rewarding.
• Retailers and Brands: Smart Basket is being designed to drive sales at participating sellers by enabling a buyer-friendly experience to segment items in their basket for multiple forms of payment such as FSA/HSA and loyalty points. Planned capabilities will be designed to help retailers and brands gain deeper insights into shopper behavior and the effectiveness of marketing strategies to refine future campaigns and manage inventory.
• Financial Institutions: Smart Basket is being designed to enable card issuers to craft best-in-class loyalty programs for their cardholders. In the future, Smart Basket can enable financial institutions to craft bespoke loyalty solutions across a broad base of funding sources, including real-time payments, stablecoin, and three- or four- party network solutions. Smart Basket can be enhanced to leverage basket intelligence to monitor suspicious or atypical purchases that indicate fraud.