EBANX: Recurring Pix To Unlock Streaming and SaaS Access for up to 60 Million New Consumers in Brazil

EBANX Recurring Payments Brazil marks a significant leap in subscription accessibility as the company integrates Pix Automático into its payment solutions. This update empowers global streaming and SaaS platforms to offer recurring payments through Brazil’s instant payment system, expanding digital access for millions.

Pix Automático, the new recurring payments feature within Brazil’s popular instant payment system, launches today. Introduced by the Central Bank of Brazil in 2020, Pix is already used by 91% of the country’s adult population. With Pix Automático, global digital companies, particularly subscription-based providers, are expected to broaden their reach to new consumers in Brazil.

EBANX Recurring Payments Brazil is already live, with EBANX — a global technology company specializing in payment solutions for emerging markets — now integrating Pix Automático into its platform. Global streaming platforms and SaaS companies are among the first merchants to integrate the new feature into their checkout pages through EBANX’s solution. 

Over 170 million consumers use Pix, according to the Central Bank of Brazil. At the same time, 60 million Brazilians don’t have credit cards. This way, Pix Automático improves accessibility and unlocks new revenue potential. For companies that depend on recurring payments and currently rely solely on credit cards, the launch of Pix Automático opens up a significant growth opportunity in Brazil. 

According to Payments and Commerce Market Intelligence (PCMI) data in EBANX’s study Beyond Borders 2025, Pix Automático could unlock over USD 30 billion in online recurring payments within two years. “The new recurring feature of Pix is the key to democratizing access to subscription services, enabling unprecedented financial control to millions of Brazilians,” says Eduardo de Abreu, VP of Product at EBANX. 

E-commerce growth

With the new recurring feature, Pix is projected to surpass credit cards as the most widely used payment method in Brazilian digital commerce by the end of 2025. The system is already the fastest-growing payment method for online purchases, considering emerging markets in Latin America, Africa, Southeast Asia, and India, with an annual growth rate of 35% through 2027, per PCMI’s projections.

This growth is related to today’s launch. “Sectors with low Pix participation in transaction volume should experience a change in the coming years,” projects Abreu, from EBANX. For SaaS and streaming companies, Pix accounts for 13% and 2% of all online volume transacted, respectively. The average across all verticals is 40%. These two sectors are still dominated by credit cards, with shares of 79% for streaming companies and 86% for SaaS.

“Card volume is not expected to decline in sectors where recurring payments are key, but instead to grow alongside the overall market,” states the VP of Product at EBANX. According to PCMI, Brazilian e-commerce is expected to grow by 40% over the next two years, representing an additional USD 167 billion in online purchase volume.