CellPoint Digital Deepens Partnership with Southwest Airlines to Power Modern Retailing and Payments for Getaways by Southwest

CellPoint Digital, the leading provider of Payment Orchestration solutions to the Airline and Travel industry, today announced the expansion of its partnership with Southwest Airlines Co. for Getaways by Southwest™. The collaboration coincides with the launch of CellPoint Digital’s new cloud-native Payment Orchestration platform, marking a significant advancement in travel commerce technology.

Orchestrating Modern Retailing Through Payments Optimisation

Southwest^® will leverage CellPoint Digital’s new platform to deliver personalised travel experiences through an advanced Offer & Order payment solution. The platform enables the seamless combination of multiple payment methods—from credit cards and travel credits to alternative payment methods and Rapid Rewards^® points—all within a single transaction.

“Our growing relationship with Southwest Airlines reflects both the strength of our existing partnership and our shared vision for the future of airline commerce,” said Kristian Gjerding, CEO at CellPoint Digital. “With the launch of our new platform, we’re helping one of our most valued airline partners navigate the crucial transition to modern retailing, enabling them to take greater control of their shopping experience whilst delivering the payment flexibility their customers demand.”

Delivering Next-Generation Travel Experiences Through Payment Innovation

Set to launch later in 2025, the implementation showcases the platform’s enterprise-grade capabilities with industry-leading reliability and processing power. This marks a natural evolution in Southwest’s payment technology strategy, creating a unified Payment Orchestration ecosystem that supports retail innovation.

“Our enhanced collaboration with CellPoint Digital for Getaways by Southwest represents the next chapter in our ongoing partnership,” said Kayce Ford, Vice President of Technology—People and Finance at Southwest Airlines. “Their deep understanding of our business needs and proven track record of success made them the clear choice to power our vacation package payment processing.