Ballerine Launches Trusted Agentic Commerce Governance Platform

Ballerine, an AI-native risk and compliance platform for financial institutions, fintechs, and marketplaces, today announced the launch of its Trusted Agentic Commerce Governance Platform, a real-time operating solution designed to help payment service providers (PSPs) and PayFacs prepare and govern merchants for agent-driven commerce.

As artificial intelligence (AI) agents increasingly shape how products are discovered and purchased, merchants face new operational and policy challenges. Visibility and conversion now depend on being agent-compatible, with clear policies, accurate inventory signals, and reliable fulfillment. For PSPs, this shift introduces new questions around merchant standards, dispute handling, accountability, and ongoing oversight, while merchants that cannot meet these expectations risk being excluded from emerging agent-driven journeys, regardless of the quality of their products.

Ballerine’s Trusted Agentic Commerce Governance Platform helps PSPs offer agentic commerce readiness and governance as a managed capability without building new merchant-by-merchant compliance or risk operations. PSPs can package the platform as a value-added program, helping merchants adopt agent-driven commerce faster while ensuring governance is consistent across their portfolio.

“Agent-driven commerce is not just a new checkout flow. It represents a new operating model for merchants,” said Noam Izhaki, CEO and Co-founder of Ballerine. “With agents taking a central role in commerce, PSPs need the ability to ensure merchants remain compliant and connected to the evolving market. Our platform delivers this capability, providing oversight, trust, and control at every step.”

The platform also brings trust and oversight to agent-driven commerce by supporting merchants across their full lifecycle. It evaluates eligibility, enforces policies, and continuously monitors inventory and behavioral signals as catalogs evolve. Every agent-mediated transaction generates structured, audit-ready evidence, providing transparency, explainability, and clear accountability. Fully agent and platform-agnostic, it prepares merchants with readiness profiles and delivers continuous governance, ensuring compliance, operational control, and scalable trust across emerging agentic commerce journeys.

“Agentic commerce shifts accountability in subtle but important ways,” said Cihat Fitzgerald, Chief Risk Officer at Ballerine, drawing on his experience as former Vice President of Global Ecosystem Security & Integrity at Visa. “Disputes, policy violations, and customer complaints need clear answers. Ballerine turns merchant standards and policies into continuously monitored workflows, creating transparency and accountability without slowing innovation.”