Balance Unveils B2B Payment Industry’s First Comprehensive Transaction Lifecycle Product Suite

Balance, the digital payment platform, is announcing its new suite of products spanning the B2B transaction lifecycle.

Thanks to benefits brought by AI-powered net terms assessment and financing, payment cost optimization, and AR automation, these products bring immediate opportunities for distributors, platforms, and B2B brands selling online to improve margins and drive growth.

Bar Geron, CEO of Balance, explains, “While working with brands and marketplaces over the past year, it became clear that the inefficiencies and costs of business payments were impacting their profit margins. Tackling this problem required going beyond the point of purchase. This is why our solutions now optimize across the transaction lifecycle, from order placement to payment Settlement.”

Balance’s new product offerings, including Digital Trade Credit, AR Management, Marketplace OS, and B2B Payments, are both modular and customizable. This flexibility allows merchants to find tailored solutions that fit their specific requirements.

For example, both online ACH and Wire processing from the B2B payments product reduce merchants’ reliance on costly credit card fees. Features like Balance’s Surcharge empower businesses to optimize their credit card strategy. For merchants with a significant SMB buyer base, the trade credit product incorporates an SMB data algorithm that helps approve buyers that competitors decline.

Michael Eichinger, COO of Bay Fastening Systems, a leading wholesale distributor using Balance to power their digital marketplace, said, “We were able to grow our digital channel in ways we didn’t know were possible. Balance’s true uniqueness is in its product flexibility and ability to work with our existing business processes.”

Over the past year, Balance has onboarded new customers from both the Fortune 1000 and Forbes’ America’s Largest Private Companies lists and also saw its transaction volume surge tenfold year-over-year. In alignment with this growth, Balance’s transaction network has expanded significantly, supporting over 100,000 unique business buyers and over 13,000 Vendors.

Highlighting its industry impact, Balance was recently recognized as one of CB Insights’ top 100 fintech companies globally. Building on this momentum, Balance has made several strategic moves within the market. These include an EU financing partnership with Hokodo, the launch of the Dunning Suite and Buyer Portal, and securing a $350 million credit facility. Prior to that,
Balance established key partnerships and integrations with leading B2B ecommerce platforms, such as BigCommerce, Mirakl, and Shopify.

All have played a role in establishing the most comprehensive platform that supports the growth of B2B businesses.