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Monday, March 02, 2026
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Ascenda Appoints Industry Trailblazer Jan Wilken as Chief Product Officer

Ascenda, the industry leader in loyalty-as-a-service, today announced the appointment of Jan Wilken as Chief Product Officer. In this role, Wilken will lead the company’s loyalty ecosystem strategy to expand its customer engagement solutions and rewards propositions to drive growth for financial institutions and merchants worldwide.

“Jan brings to Ascenda a powerful combination of industry expertise, strategic vision and an unparalleled track record of building highly successful loyalty and customer engagement propositions. Through Jan’s leadership, we will accelerate our ability to deliver the best-in-market customer engagement solutions that maximize loyalty ROI for our clients and partners.” said Kyle Armstrong, CEO of Ascenda.

Prior to joining Ascenda, Wilken was a Managing Director at JPMorgan Chase, including roles as Head of Card Strategy and Product Owner for the Credit Journey and MyHome programs. He also held leadership positions at American Express across loyalty and co-brand partnerships, where he launched the first loyalty coalition in the U.S..

“Across the loyalty ecosystem, pressures are mounting from consumers and stakeholders alike for greater relevance, personalization and proven ROI. At Ascenda, we’re in a unique position to tap into this moment and redefine how financial institutions and merchants engage with their customers because of our holistic approach to driving results with innovative loyalty solutions,” said Wilken. “Our modern technology stack and exciting rewards content – which is being leveraged by some of the largest financial brands in the world – is designed to deliver delightful customer experiences that drive greater customer acquisition, share of wallet, and retention.”

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  1. Bajaj Life Insurance Launches ‘Bajaj Life Opportunities Fund’, Capturing the Growth Opportunities Read more
  2. Incore Invest Completes the Acquisition of CoreOrchestration and Establishes PaymentIQ as a Standalone Company Read more
  3. Sverica Capital Management Announces the Promotions of Michael Dougherty to Partner, Doug Patrican to Principal and Welcomes Matt Johnson Read more
  4. J. Safra Sarasin Group Completes the Acquisition of Majority Stake in Saxo Bank Read more
  5. CeFPro Advisory Board Appoints Escode GRC Solutions Lead Wayne Scott as Third-party Scrutiny Intensifies Read more
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