Balance and Alibaba.com Partner to Bring Flexible B2B Payments to SMEs Across the United States

Alibaba has launched a new B2B payment solution for U.S. small and medium-sized enterprises (SMEs) in partnership with Balance. This strategic collaboration aims to simplify online B2B transactions, offering flexible financing options, instant approvals, and seamless checkout experiences on Alibaba.com.

This B2B BNPL solution is powered by Balance’s AI risk infrastructure, which delivers real-time credit risk management and high approval rates, including for SMEs which are often overlooked by traditional financing systems. 

“Flexible B2B payments are essential for business customers who want to grow,” said Yiran Li, Head of Customer Retention Strategy at Alibaba.com U.S. “By embedding Balance directly into our checkout, we’re making it easy for customers to buy on their terms, without being limited by cash flow constraints.”

“In tight economic conditions, and especially with the added strain of tariffs, access to financing can make the difference between surviving and thriving,” said Bar Geron, CEO and Co-founder of Balance. “We’re proud to partner with Alibaba.com and power a solution that helps its U.S. users grow their businesses with confidence.”

With this Alibaba B2B payment solution, both Alibaba and Balance are doubling down on digitising trade finance for underserved SMEs. This launch follows Balance’s recent partnership with Instacart Business, wherein it powers their embedded invoicing and net terms for business customers. With Alibaba.com now onboard, Balance continues to expand its network of leading platforms and merchants reimagining the B2B payment experience. By embedding B2B BNPL and autonomous pay-by-invoice solutions directly into checkout, Balance helps sellers increase conversions, boost average order value, and drive user loyalty, without taking on credit risk or operational complexity.