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Tuesday, October 07, 2025
ITC Vegas

Alex Hoffmann Has Been Appointed General Manager of Edenred Pay, North America

Alex Hoffmann brings three decades of experience in scaling payments and driving innovation to Edenred Pay North America, leading the growth of its market-leading Invoice-to-Pay solutions. Based in Florida, he reports to Gilles Coccoli, Chief Operating Officer of Payment Solutions & New Markets.

Alex Hoffmann began his career with McKinsey in Belgium and California before joining PayPal Europe’s senior leadership team, where he launched its first-generation BNPL products and served as General Manager for France. In 2013, Hoffmann moved to the United States to become Chief Product Officer at MoneyGram International. He later held executive positions leading product strategy, go-to-market and payments at ACI Worldwide, at Versapay, and most recently at BigCommerce.

Hoffmann holds a M.Sc. in Electrical Engineering from UCLouvain and a MBA from Stanford Graduate School of Business.

Alex Hoffmann said: “I am excited to join Edenred Pay North America at a time of significant market opportunity and innovation. The Invoice-to-Pay space is evolving rapidly, and I look forward to leveraging our technological capabilities to deliver exceptional solutions for our clients. Together, we will continue to drive growth and create value in this dynamic market.”

Gilles Coccoli said: “I would like to welcome Alex to Edenred Pay North America. Alex’s expertise in advancing technology will drive exciting innovations and elevate our platform. His leadership will be pivotal in advancing our business and meeting the evolving needs of our clients.”

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