Aleph to Launch Aleph Payments at DMEXCO 2023

Aleph Group, Inc, which connects local and global advertisers with billions of consumers worldwide through digital media, will launch its new global cross-border payments and credit underwriting unit, Aleph Payments, at DMEXCO 2023 – Europe’s leading digital marketing & tech event.

Launched last month, Aleph Payments connects thousands of advertisers, ad tech companies and agencies in primarily emerging countries with an end-to-end credit underwriting and payments solution to reach consumers on the world’s leading digital platforms and support global expansion. It builds on Aleph’s existing robust credit and payments solution, which has supported ad tech companies for the past 19 years, by simplifying financial complexities from KYC, credit underwriting, local billing, collections, tax settlement, forex exchange settlement, and cross order payments while allowing businesses to focus on their main operations.

Through its work across international markets, Aleph currently manages over $2bn worth of total cross border credit and payments and is a trusted operator backed by an ecosystem of leading digital platforms and advertisers. Aleph’s proven reputation and expertise in primarily emerging markets provides the business with a solid foundation to roll out its payment service and tap into the growing cross border and global remittance industry. According to eMarketer, global digital advertising spend is expected to reach $766 billion by 2025. At the same time,  global remittance and cross border payments transaction value is estimated to grow from $37.15 trillion in 2020 to $39.99 trillion in 2026 according to Frost & Sullivan.

At DMEXCO, Europe’s leading digital marketing & tech event which acts as a meeting place for decision makers with purchasing power*, Aleph Payments will be seen prominently at key locations including the Entrance Hall and Boulevard. This will be supported by digital communication and social media content, that showcases the strength of Aleph Payments unique offer. Visitors will be able to find Aleph in Hall 7, Booth E013 F012.

In addition, Aleph’s Chief Corporate Development Officer, Rabin Yaghoubi, will be delivering a keynote speech titled,“Making Digital Advertising Accessible to All: Unlocking Untapped Opportunity”. Here, he’ll discuss the digital opportunity in emerging markets, as well as the potential of Aleph Payments’ innovative, cross-border solution.

Elsewhere at DMEXCO, Wise.blue by Aleph will also launch its Reddit Ads and X tech solution – two major innovations that leverages Wise.Blue’s proprietary technology to create new opportunities for agencies and advertisers on each platform. These are the latest innovations in Wise.Blue’s anticipated plans to create new technology-driven advertising solutions for the world’s leading platforms.

Rabin Yaghoubi, Aleph’s Chief Corporate Development Officer, said: “Aleph Payments is a hugely exciting part of the next phase of Aleph’s evolution. Behind the scenes, we have worked tirelessly to create a cross border credit and payments offer that meets the ever changing needs of the global digital industry, whether you are a native digital advertiser aiming to reach consumers in the US from Asia and need hassle free credit in local currency, or whether you are an ad tech platform aiming to offer your services from the US or UK in the Middle East, Latin America or Africa. By offering seamless and efficient cross border credit and payments, and combining this with new technology such as our Reddit Ads and X tech solutions by Wise.Blue, we can help our digital partners drive market expansion and growth. We look forward to introducing Aleph Payments and Wise.Blue’s latest products, and the new opportunities that both can create, to the industry at DMEXCO 2023.”