Adyen Supports JOE & THE JUICE’s International Growth and Expansion

The partnership between Adyen Joe & The Juice is helping the company grow around the world by making payments easier in new markets. Adyen’s unified commerce solution gives the fast-growing brand the freedom to offer seamless payment experiences, which supports Joe & The Juice’s ambitious plan to grow internationally.

Adyen, the global financial technology platform of choice for leading businesses, is partnering with urban juice bar and coffee concept JOE & THE JUICE to revolutionize its in-store payment experience with Adyen’s proprietary multimedia countertop SFO1 terminal.

For over a decade, JOE & THE JUICE has partnered with Adyen to streamline payment operations and drive efficiency across its growing global footprint. As the brand accelerates its expansion in the U.S. market, particularly in key cities like New York, it is turning to Adyen’s technology to enrich in-store experience.

The latest deployment of Adyen’s SFO1 terminals marks a significant step, combining frictionless payments with integrated brand engagement and loyalty programs directly at the point of sale. This enables JOE & THE JUICE to turn each transaction into a moment of interaction, using real-time data and feedback to strengthen the brand and foster deeper customer connections.

As part of its U.S. growth strategy, JOE & THE JUICE is using these intelligent terminals not just to simplify checkout, but to gather insights that help inform store experiences, shape its marketing approach, and ultimately, build long-term customer loyalty in a highly competitive F&B landscape.

“Adyen has been a trusted partner and leveraging their financial technology to expand internationally was an easy decision”, said Nicolai Schnack, CTO at JOE & THE JUICE. “Adyen’s new SFO1 terminal allows us to adapt to various market environments, enhancing our in-store experience to match the retail environment. It enables us to meet customers where they are, fostering a global connection to the brand.”

The SFO1 terminal supports JOE & THE JUICE’s digital expansion by enabling pre-ordering through the app, providing personalized loyalty incentives, and incorporating marketing content directly at checkout. This shift reflects the growing consumer demand for personalized brand experiences in the company’s U.S. and European markets.

“The way customers interact at checkout varies between U.S. and European audiences across contactless payments and credit usage, for example, and we’re excited to help support JOE & THE JUICE cater to local consumer preferences,” said Roelant Prins, Chief Commercial Officer at Adyen. “The SFO1 terminal makes it easier to reward and learn from customers in real-time. It’s a great example of how the point of sale can become a point of connection.”

Learn more about the SFO1 terminal here.

Through the Adyen Joe & The Juice collaboration, the companies are changing retail payments at scale, which is helping them grow around the world with smarter, more connected infrastructure.