Openpay Announces New Interim CEO to Lead Business Expansion in the UK

Openpay, the UK’s next generation, interest-free payment buy now, pay smarter solution has today announced the appointment of Georgina Whalley as interim UK CEO and Global CMO.

Georgina is promoted from Global Chief Marketing Officer at Openpay, to lead business growth within the UK market and expansion into new key sectors.

Georgina moves into the role as Openpay continues to grow in its primary vertical of bigger ticket retail and launches its in store proposition and enters new verticals including healthcare and automotive, through the impending acquisition of Payment Assist, as well as education. The move into new verticals cements Openpay as a differentiated payment solution provider enabling finance savvy consumers a smarter way to pay for whatever life throws at them.

A retail veteran, Georgina previously held senior leadership roles at New Look, Arcadia, BHS, M&S and Sweaty Betty before moving into the fast-growing BNPL payment space in 2019. An expert brand, customer and digital marketing executive with experience in driving growth through a focus on customer experience, acquisition and retention strategies and identifying new market and trading opportunities, Georgina succeeds Andy Harding, current UK CEO, following his decision to explore new endeavours.

Michael Eidel, Group CEO, Openpay, said:

“It is a pleasure to announce that Georgina, our Global Chief Marketing Officer, will also assume the role of the interim UK CEO. Having successfully built our global brand presence across multiple markets she will bring her unrivalled passion for our brand and customers to the role providing UK consumers and merchants with a market-leading experience.”