About Georgina Whalley

Expert brand and customer marketing director / executive / consultant with proven business and management skills honed from global experiences in omni-channel retail brands in the fashion, home, active, lifestyle and food sectors. Highly experienced in building data-informed customer and brand propositions, leading customer acquisition and retention strategies and driving sales and category growth. Renowned for identifying new market opportunities including brand collaborations and partnerships, ‘entry, exit and growth’ of product categories and channels of influence development that drive sustainable business growth. Focussed on driving customer obsession and collaborative working in a matrix environment and building world class marketing and creative teams. Strengths include: Strategic Planning, Digital Marketing, CRM, Customer Proposition Development, Customer Experience, Social Media and Influencer Marketing, Public Relations, Disruption Marketing, Process Transformation.