Nu Mexico Hits 15 Million Customers, Cementing Its Position Among the Country’s Top 3 Financial Institutions

Nu Mexico announced that it has surpassed the 15 million customer milestone, consolidating its place as one of the three largest financial institutions in the country by user base. With 36% year-over-year growth, the company is replicating the historic success of its Brazilian operations but at an even faster pace, setting an unprecedented benchmark for the regional financial industry.

“We are deeply grateful to the 15 million people who have placed their trust in us; this milestone belongs, above all, to our community,” said Daniel Rojas, Chief Growth Officer at Nu Mexico. “In just seven years, we have built a foundation of trust that traditionally took decades to establish. This growth fuels our commitment to keep innovating and giving our customers back control over their financial lives.”

Nationwide Reach: What’s driving the momentum?

Nu’s value proposition has achieved unique capillarity, building a community so vast that, if it were a soccer club, it would boast the third-largest fan base in Liga MX. This massive support balances leadership in major urban centers with deep adoption in strategic corners of the country. This federal trust is most evident in the institution’s top five states by population penetration: Mexico City, Quintana Roo, Nuevo León, Tabasco, and Baja California Sur.

To support this national expansion, Nu has redefined service by eliminating physical barriers. Through a 24/7, 100% digital, branchless model, the company ensures immediate support, resolving needs for over 30K people everyday while keeping human connection at the heart of the experience.

Efficiency at Scale

This growth is the direct result of Nu’s Flywheel, a model where scale and technology reinforce one another: as the customer base grows, the company generates a higher volume of data to refine its proprietary models. This allows for more competitive products and reduced operating costs, which are then reinvested back into the user experience.

This virtuous cycle is reflected in the past year’s financial performance, featuring a 61% increase in the credit portfolio and a 21% growth in deposits, cementing Nu as the preferred choice for savings and credit among Mexicans.

With 15 million users, Nu Mexico stands as a benchmark in the transformation of the country’s financial system. This milestone reflects an evolution in Mexican consumers’ expectations toward more digital and transparent services, setting a clear standard for the future of finance in the region.