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January 8 2018

New Marketing Agency will Drive Engagement for the Financial Services Sector

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Financial services providers can now take advantage of a new intelligence-led B2B marketing agency that leverages the power of data to create targeted, bespoke marketing campaigns that drive engagement and deliver true return on investment. Transmission has been launched to provide the financial services sector with accessible and highly sophisticated B2B marketing solutions, as the industry looks to adapt and diversify in light of continued disruption to long standing business models and increased competition.

Transmission adopts a highly scientific and analytical approach to unlock the full potential of its extensive suite of B2B marketing solutions for each individual financial services client. This includes the option of Account-Based Marketing (ABM), a relatively new approach outside the technology industry, which utilises sophisticated algorithms to identify potential targets, before drawing on insightful data to create a personalised campaign message on the most relevant platforms.

Transmission will bring together a number of specialist teams, under one roof, to deliver a fully integrated solution from campaign conception to delivery.  This ensures any content is completely fit for purpose, has maximum impact, minimum wastage and is fully measurable. It removes the need for businesses to employ multiple agencies and delivers increased efficiencies and a reduction in internal management time.

Alex Wares, Managing Director of Transmission, said: “Research tells us that targeting and personalisation are top priorities for marketers within the financial services sector moving forwards. In addition, our solutions enable marketers to be more accountable than ever as our approach helps to solve the challenge of accurately measuring ROI.

For more information visit; https://transmissionagency.com/

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