Saturday, June 15, 2024

35% of car owners give their car a nickname

Celebrities, relatives and even registration plates have inspired over a third of car owners to give their motor a nickname

  •     Bessie, Boris, Monty and Sybil amongst the most popular
  •     The Beast, Ermintrude, Flying Satsuma and Tank amongst some of the more quirky favourites

More than a third (35%) of car owners admit to giving their treasured motors a nickname, according to a new study from Sainsbury’s Bank.

The vehicle registration plate is the most popular reason for choosing a name with 22% citing this as their source of inspiration. And while a fifth (20%) said the name they chose  was entirely random, 16% said a specific vehicle trait such as colour or size dictated their choice. For 12%, a celebrity or famous character was their source of inspiration while 8% cited friends and family.

Top 10 most popular car names:











Sainsbury’s Bank pick of the quirkiest car names:

The Beast



The purple people eater

Hermione the highly intelligent Honda

Gandalf the Grey

Flying Satsuma

Bruno Brum-brum



Tom Thomson, Head of Sainsbury’s Car Insurance


Tom Thomson, Head of Sainsbury’s Car Insurance said: “Our research brought to light a lot of very quirky, fun and affectionate names that owners have given to their cars. For many people, their car is an important part of their day-to-day life, so it’s no surprise that so many motorists have given their vehicle a nickname.”

For further information on Sainsbury’s Bank car insurance, call 0800 092 9334, visit or pick up a leaflet in store.

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