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Mulesoft Research Findings on Shifting Banking Trends
Nick Cheetham, Managing Director at Monitise FINkit, comments on Mulesoft’s research on the shifting trends in banking services:
“Mulesoft’s findings highlight a threat that our own study found that 80% of traditional banks are not paying much heed to: the potential for technology giants such as Facebook, Apple, and Google to leverage their massive, highly-engaged users bases, and the emerging Open Banking landscape, to steal market share by creating products, services, and experiences that are better suited to the demands of modern, digital-savvy customers.
“The incumbent banks cannot afford to rest on their laurels or bury their heads in the sand. With rumours swirling that Apple may launch its own peer-to-peer money transfer product by the end of this year, it’s clear that banks will have new competitors trampling on their lawn – and it won’t just be the ‘neobanks’ such as Monzo or Atom. It may only be one small part of financial services, but the banks can’t afford to stand by and suffer death by a thousand cuts as disruptors gradually take more and more of their business away. Banks may think that more ‘serious’ products such as mortgages or pensions will be safe from disruption because customers will always want the reassurance of a traditional provider’s track record. But in ten years’ time, enabled by the Open Banking regime, the likes of Facebook may have that track record themselves – and today’s younger customers will have grown up with them as a ‘serious’ financial services provider.
“Open Banking is undoubtedly the stimulus for innovation that the retail banking sector needs, but the incumbents need to shape up, as it will be their own openness to genuinely transformative change that will determine their success in the new landscape as it unfolds.”
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