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Mobiquity: Interactive Digital Banking Features Radar | Fintech Finance

March 9 2022

Mobiquity: Interactive Digital Banking Features Radar

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In today’s increasingly digital world, banking products must be able to live in digital ecosystems. Customer touch points are no longer taking place in a linear journey, turning every single interaction into a make-or-break moment. Borders between brands and brand categories are evaporating. This competitive, multilayered environment demands new ways of marketing. For banks, the key challenge for launching new mobile apps or adding features to existing ones, is to select and prioritise features that will enable them to differentiate from their competition.

This report provides an overview of global mobile retail banking features, from over 80 banking and fintech apps worldwide, within an Interactive Digital Banking Features Radar. The radar provides details on the most commonly used features and which should be considered as a ‘hygiene factor’, which should be considered to delight clients, and which features would truly set you apart from the competition. It can be used as an inspiration for ideation sessions for new features, outlining key questions to consider. It provides an overview of how Mobiquity builds successful digital solutions by focusing on three key pillars in combination with our proven Digital Traction Model (DTM) to drive innovation.

 

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Hexaware
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