LLOYDS BANKING GROUP HIRES NEW CHIEF DESIGN OFFICER Silicon Valley Executive Dan Makoski joins the team

Lloyds Banking Group has appointed Dan Makoski to the newly created role of Chief Design Officer focusing on human-centered design, as the bank’s strategy of transforming for success in a digital world gathers pace.

Dan joins the Group from Walmart, where as Vice President of Design, he empowered teams to think how people can get the most out of their shopping experience and improve their lifestyle. He has also previously worked at Google, designed the original Surface at Microsoft, led design research globally at Motorola and was the first Vice President of Design at Capital One.

Dan said: “I’m joining Lloyds Banking Group to advance the mission of Helping Britain Prosper through thoughtful design. Prosperity is more than numbers, it’s about fostering healthy financial behaviors and attitudes. Using design to empower true prosperity for people, households and businesses of all sizes and backgrounds will be the most important work of my career.

“It was pleasantly shocking to see a 300 year old organisation in the UK weaving together advanced technology and the latest thinking in design with such courage. I’m honoured to join Lloyds Banking Group as Chief Design Officer, championing prosperity for our customers with an incredible team of empathetic human-centered designers.”

Zak Mian, Group Transformation Director, Lloyds Banking Group said: “When thinking strategically about winning in a digital world, we need to get better at designing great experiences for our customers. I’m delighted that Dan is joining the team and bringing with him his energy and vast experience in this area.”