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Klarna Links Up with Daniel Wellington to Offer Enhanced Payment Option
Today, leading global payments provider, Klarna announced a new collaboration with Daniel Wellington, maker of classic and timeless watches. Loyal shoppers of Daniel Wellington will now benefit from Klarna’s newest payment option, which allows customers to pay for their watches and accessories in 4 equal interest-free installments collected bi-weekly from the shopper’s chosen debit or credit card.
“Our aim at Klarna is to provide shoppers with convenience and flexibility – giving them more control over how and when they pay because consumers have come to expect and demand convenient payment options at checkout,” said Michael Rouse, Chief Commercial Officer of Klarna. “We understand that timepieces are an investment and are thrilled to partner with Daniel Wellington to allow their consumers the ability to slice up their purchase and pay over a period of time.”
With Klarna, shoppers can increase their purchasing power and flexibility without the hassle of a long-term commitment, interest, or upfront costs. Four equal payments are automatically collected from the consumer’s chosen method of payment – one installment at purchase and three further payments every two weeks. With no redirects to other sites, the purchase journey is smoooth and frictionless.
“At Daniel Wellington, we are always on the lookout for ways we can offer our shoppers an improved and distinguished service,” said Anders Hedman, CMO of Daniel Wellington. “With Klarna, we are providing our consumers with the best shopping experience possible. Klarna’s service not only gives us a competitive advantage, but also ensures our shoppers receive the utmost convenience – meaning they can wear one of our timeless watches without having to pay the entire sum upfront.”
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