Klarna extends all-in-one shopping app with automatic purchase history and delivery tracking for all online orders

Klarna, one of the fastest-growing consumer ecosystems in the world, has launched a new feature to allow UK consumers to view their full online order history, regardless of whether they are purchased using Klarna, in a single app. This move will help customers in the UK to automatically consolidate crucial information in the Klarna App, saving time &  making online purchases more convenient.

Klarna has eliminated the need to sift through multiple emails or track parcel information across various courier apps by providing customers with a single dashboard with all of the necessary information. Including purchase history, product details, order & delivery status, package location and pickup details!

Most UK customers (about 82%) prefer home delivery. However, there is a rapidly growing preference for alternatives. 2/5 Gen Z’ers(up 9%) and 1/4 Millenials(up 5%) now choose to have their deliveries sent to a post office, convenience store, click & collect point or unmanned parcel boxes. These alternative delivery destinations are often less costly and better for the environment, which 1/4 of shoppers take into account when choosing a delivery method. Unfortunately, keeping track of when & where parcels would be delivered can be difficult for online shoppers.

The new feature represents an important step in Klarna’s strategy to address the increasingly cluttered and confusing landscape of online shopping apps. Consumers can also shop at all online stores through the app, explore exclusive deals and personalised shopping collections, save items and unlock price drop notifications, manage payments and returns, and more. Further, with Klarna’s interest-free shopping feature consumers can Pay in 3 s at all online shops, regardless of whether they are directly partnered with Klarna or not.

To activate the service consumers connect their email accounts to their Klarna App. The app then identifies online purchase confirmation emails and imports key data such as product images and price, delivery tracking number, carrier, parcel tracking into the Klarna App. The feature is compatible today with Gmail and Outlook.

Order tracking information is shown in the ‘All Orders’ dashboard in the Klarna App and consumers can also follow the journey of the parcel on the real-time tracking map and be able to retrieve pickup codes if collecting from a self-service or centralised location.

Alex Marsh, Head of Klarna UK said: “At Klarna we’re always trying to help customers save time and money, and give them more control over their personal finances regardless of whether they purchase with Klarna or not. So our customers have asked for a tool to help manage all online orders in one place removing the need to switch back and forth between platforms to keep track of everything.

As more of us turn to alternative delivery methods which may be cheaper, or better for the environment, it can get tricky to stay on top of your deliveries.  Our delivery tracking feature, already popular in Sweden and the US, makes managing deliveries quick, simple and seamless – everything that we stand for at Klarna.”

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