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November 2 2017

Klarna and ASOS Partner to offer UK App Customers the Option to Try First and Pay Later

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Klarna’s Pay later now available to all UK customers who have the ASOS app

Today, leading European payments provider Klarna has announced a UK partnership with ASOS – one of the world’s leading destinations for fashion loving 20-somethings. The news means that UK customers with the iOS or Android ASOS app can now use Klarna’s ‘Pay later’ solution to pay for their items up to 30 days later – with no interest or fees.

This follows a successful partnership with ASOS in Germany, Austria, Sweden, Finland and Norway.

A significant priority for ASOS is putting customers first and prioritising convenience at every stage of the shopping journey. Klarna’s ‘Pay later’ puts the user experience front and centre – giving customers an additional payment option, and, most significantly the opportunity to try clothes at home and only pay for the things they love.

Commenting on the partnership, Luke Griffiths, Klarna’s UK General Manager said: “We are very excited to be extending our existing partnership with ASOS to the UK. This means that we can bring greater payment choice to ASOS’ customer base, by offering them the ability to order and pay later only for what they want to keep.”

“We are constantly looking for new ways to improve the ASOS experience for our 15.4 million customers around the world,” said Nicola Thompson, Global Trading Director at ASOS. “We know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK.”

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