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Klarna and Abercrombie & Fitch Co. Announce Expanded Partnership
Leading global payments provider, Klarna, today announced its multimarket partnership with Abercrombie & Fitch Co. (NYSE: ANF), a leading global specialty retailer of apparel and accessories for men, women and kids through three renowned brands. Later this year, UK customers at Abercrombie & Fitch, abercrombie kids and Hollister Co. will have access to Klarna’s Pay in 3 product, and customers in the US can take advantage of Klarna’s Pay in 4 product. These services allow customers to pay for their purchase in three or four instalments, respectively, over a two-month time period.
A&F Co. currently offers Klarna’s Pay Later service to its customers in Germany, which gives shoppers up to 14 days to pay after their order has been delivered. This evolved partnership to the U.S. and U.K. with Klarna, is part of A&F Co.’s continued investment in its online and digital capabilities, as well as its ongoing focus on enhancing the overall customer experience.
“At Klarna, we are delighted that A&F Co. is part of our global portfolio of retail partners,” said Michael Rouse, Chief Commercial Officer at Klarna. “Our continued partnership is based on a shared vision that the future of retail consists of a high touch shopping and payment experience, which will not only drive engagement and reach, but also build customer loyalty.”
“Since our customers are the centre of all we do, we strive to offer options that meet their growing needs,” said Matt Weger, CIO at Abercrombie & Fitch Co. “We aim to provide engaging, seamless brand experiences from product discovery to checkout and fulfilment, and adding Klarna, which has already seen success with our customers in Germany, supports that goal.”
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