Keeping Conversation Meaningful: WeGather Moves Away From Clicks Over Quality With New Premium Service

WeGather, the global online platform for expert and enthusiast-led discussions, announces a successful shift towards a premium monetised platform, in order to disrupt the traditional advertising revenue model in social media.

In a climate where sensationalism trumps truth, many social media giants have built a model where they just want to captivise as much attention as possible and prioritise clicks over quality. However, this approach has been proven to disincentivise real meaningful engagement, and lends itself to the production of unauthentic, provocative content created purely for attention.

In order to combat this, WeGather is allowing fans and followers to directly financially support the content creators and experts they like. This is done through donations, premium content, and paid private conversations and consultations. The earning potential created drives experts to the platform and avoids the intractable pitfalls of the advertising revenue model where it’s about gaining attention and click-bait. This results in top experts being able to focus on producing good quality work, supported by people who appreciate and want to properly engage with it.

WeGather is a platform that delivers content creation and fan-funding together, grouped into one service that remunerates discussion leaders for contributing high quality, informed content and driving discussions with their peers.

By going against the grain of populist memes or viral content trends, WeGather facilitates an environment that prioritizes professionalism. It has always prided itself on providing a democratized platform for civil discussion that gives consumers the channel, and rewards the courage, to speak out about the things that matter to them. From current affairs, to health and fitness, to diversity and inclusion, the platform encompasses an array of topical forums in which users can interact and share opinions freely.

After over two years of tech development and optimisation, WeGather has secured over 100,000 users, with 50,000 app installs. Notable members include Constitutional Court Judges and Olympic athletes. The company also today launches its second investment round on a leading European equity crowdfunding platform, Seedrs. For more information, please visit: www.seedrs.com/wegather

Founder and CEO David Price said: “It is an incredibly exciting time for the fan-funded content industry, with Pew surveys showing the majority of people now indicate they are willing to pay for quality content online. We are demonstrating that bringing both the content and the reward for creating it into one space enables users to shift from passively consuming content, to engaging with experts and peers in discussions that matter to them. There is a need and a want for this in the current social media landscape.

As a business that is built on engaging a community, we are delighted to return to Seedrs in order to invite our existing, and prospective users, to join us on this exciting next phase of our journey.”