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Tuesday, March 10, 2026
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SoulBeing™ Teams with Cross Insurance™ to Improve Access to Complementary and Alternative Care throughout the Northeast

SoulBeing today announced that its complementary and alternative care services platform will now be available to clients of Cross Insurance, one of the largest independent insurance brokers in the Northeast region. The platform offers on-demand access to a network of services from conventional, complementary, and alternative healthcare professionals to help patients manage their overall health, both in person and virtually.

“Our communities are full of qualified providers offering evidence-based services that help keep people well, but access to these services is still an issue,” says SoulBeing CEO, Colleen Kavanagh.

“Our clients are looking for solutions that better support the whole health of employees and their families,” said Eric Jermyn, President of Employee Benefits for Cross Insurance.

Cross Insurance is proud to work with businesses throughout the Northeast to provide benefits for their employees, with offices located in MaineNew HampshireVermontMassachusettsConnecticutRhode Island, and New York.

“Launching this partnership in the Northeast is a big step toward improving the health and wellbeing of our communities,” states Kavanagh. “Our goal is to remove the barriers to achieving whole person health for the whole family, and that starts with access to and education about the services available to us both locally and virtually.”

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