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Wednesday, October 22, 2025
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Simply Business to Offer General Liability Insurance on Appulate’s Commercial Lines Quoting Platform

Simply Business, LLC, a Boston-based digital insurance company focused on small businesses, today announced that it will offer general liability insurance on Appulate, a digital submission management system used by retail insurance agencies to easily conduct business with their markets of choice.

“Our mission is to provide small business owners comprehensive digital insurance solutions,” said David Summers, Group CEO of Simply Business. “As we continue to introduce our product offering to the agent distribution channel, it is important that we partner with companies like Appulate that share our commitment to simplifying insurance through automation and digital innovation.”

Appulate connects agents, wholesalers, MGAs and carriers on one platform and streamlines the insurance submission process. Harborway Insurance™*, presented by Simply Business, will participate on Appulate’s panel of carriers as a general liability provider.

“Our partnership with Simply Business is based on a shared mission of driving digital transformation in the insurance industry,” said Jeff Harris, President of Appulate. “The addition of their comprehensive general liability product offering to our online platform enables us to equip our agents with the solutions they need to grow their businesses.”

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