Novidea’s Insurance Distribution Platform Selected by Mivtach Simon as Part of Digital Transformation Strategy

Novidea, creator of the cloud-based, data-driven enterprise insurance management platform for brokers, agents, MGAs/MGUs, and wholesalers, today announces that it has been chosen by Mivtach Simon, a subsidiary of Migdal Insurance Agencies in Israel, as technology partner to implement its insurance distribution platform.

Mivtach Simon is Israel’s largest insurance, pension and financial planning company, providing technological services to Migdal Insurance Agencies, including Sagi Yogev and Shacham-Orlan. As part of an extensive digital transformation program led by Chief Information Officer at Migdal Insurance Agencies, Ilanit Hazan, Novidea’s insurance management platform will centralize the agencies’ operational and services processes.

This partnership is an expansion of a series of strategic collaborations between Novidea and Migdal Insurance Agencies in recent years, and now includes property, casualty and life insurance, as well as expansion into additional agencies such as Peltours, Peltours-Berman, and Shacham-Orlan.

Leor Raviv, CEO of Mivtach Simon, said: “Choosing Novidea is part of a comprehensive and extensive process of technology upgrades that we are currently undertaking. Over the last year, we have formulated a strategic plan for the company based, among other things, on substantial technological advancements. The move will allow us to improve our customer service, shorten work processes, and give a much better experience to the customers and employers in our care.”

Roi Agababa, CEO of Novidea, said: “We are happy to embark on the digital transformation journey together with Mivtach Simon, part of the Migdal Group. This collaboration will allow Mivtach Simon to easily and efficiently turn data into insights to reach more informed business decisions, while offering an exceptional user experience for their customers.”

Ilanit Hazan, Chief Information Officer at Migdal Insurance Agencies, commented: “We are excited to strengthen and deepen the cooperation with Novidea. Its advanced platform allows us to promote a complete digital transformation of all the organization’s systems, in a way that is adapted and fine tuned to our specific needs. With Novidea, we will improve efficiency and operational processes throughout the entire organization.”