New Insly AI Tool Allows MGAs and Insurers to Process Broker Submissions in Any Format

Insly, the low-code software provider to the insurance industry, has launched its first AI-powered solution, FormFlow, which removes a critical bottleneck in the relationship between MGAs, insurers, and their broker partners. 

The new tool, built following customer demand, captures data submitted by brokers in any format so it can be processed by quote and bind systems. This eliminates the need to re-key data, enabling MGAs and insurers to fulfill a higher volume of quotes, faster. 

MGAs and insurers rely on brokers to distribute their products, however, a bottleneck exists where brokers must either fill out quote forms for multiple MGAs and insurers or send risk details via email and document attachments. If they opt for the latter, it falls on underwriters to re-key the data, which is time-consuming, costly, prone to manual error and delays the quote process. 

In many cases, the cost and time required for MGAs and insurers to process numerous email submissions means many slip through the cracks. Insly estimates that underwriting teams currently handle only 30 to 50% of broker submissions, leading to a substantial loss of potential sales, and damage to broker and customer relationships. 

FormFlow removes this bottleneck by enabling brokers to submit risk details in any language and format, including PDFs, images, emails, or even handwritten text. The AI tool uses a combination of AI systems to extract information from broker documents and then map this into MGA and insurer templates, augmenting where possible with third-party data online. The system upholds the highest data security and privacy standards, ensuring each client’s data remains separate and secure.

Insly estimates that used alone, Formflow can increase the proportion of quotes processed by MGAs and insurers to between 60 and 70%, and when used alongside an automated underwriting system this number could rise to 80 to 90%. It also reduces quote processing from days to minutes, and by augmenting with third-party data, increases the volume and quality of data for insurance underwriting by at least 10 times.

“MGAs and insurers are losing out on a significant volume of potential sales due to a data-processing challenge,” comments Risto Rossar, CEO and Founder of Insly. “Our Insly Innovation Lab has been researching and testing the best uses for AI in insurance processes and this is an area where the technology adds huge value. 

“The tool we’ve created removes a huge cause of inefficiency, helping brokers and underwriters to collaborate more effectively, and aiding customers in sourcing the best cover for their needs. We’re excited to put FormFlow to work with existing and new customers, helping MGAs and insurers maximise their broker relationships and accelerate sales.” 

FormFlow can be used with any IT system, or where an MGA or insurer has no software, it adds value through digitising customer information in a structured format, augmenting it with third-party data for fast, efficient underwriting.