iPipeline Launches Advanced Underwriting to Whole of Market

iPipeline has rolled out its new Advanced Underwriting feature to all advisers via its SolutionBuilder® platform. This powerful upgrade means faster, sharper protection quotes and smarter underwriting decisions – helping advisers work more efficiently and deliver even better results.

Following a successful launch with The Openwork Partnership, the service is now available across the entire market. It leverages data from the 20 most common medical disclosures – covering 80% of typical changes to terms – giving advisers and clients a clearer view of coverage and cost upfront. The result is fewer delays, fewer dropped applications, and more transparency.

Leading insurers – including The Exeter, Vitality, and Zurich – are already live, with three more set to join soon. The tool was developed with input from top advisers and tackles one of the biggest challenges in protection sales: uncertainty at the start.

Advisers are already experiencing the impact. Scott Taylor-Barr from Barnsdale Financial Management says it helps him provide clients realistic quotes from the start, even for complex cases.

Taylor-Barr said “I have found Advanced Underwriting incredibly useful, allowing me to see ex-smoker premiums for clients and getting BMI priced in from the beginning of the client journey, whilst being able to see which insurers are more likely to offer favourable term for more complex lives. 

I’ve now had cases where we’ve been able to see refer results from some insurers, alongside ratings and standard terms from others, enabling us to recommend those showing standard term to clients much earlier than the traditional process of completing a pre-app with all insurers”

iPipeline expects Advanced Underwriting to significantly impact the protection market, improving conversion rates, setting clearer client expectations, and ultimately helping more people get covered, faster.

Rachel Edwards, SVP & UK Managing Director, said: “After years of collaboration, we’re proud to launch Advanced Underwriting to the whole protection market. It’s a real step-change, giving advisers and customers a faster, smoother, and more transparent experience.

Early results are outstanding: with adoption racing towards 50% in just two months. In a market where the quote-and-apply journey has remained largely unchanged for 20 years, this represents a major transformation.

We’ll continue working with advisers and providers to ensure the whole sector benefits from this game-changing functionality.”