F‑Secure and Allianz Partners Join Forces for Protection and Peace of Mind in the Digital Age by Combining Insurance and Cyber Security

F‑Secure and Allianz Partners, a world leader in B2B2C insurance and assistance, are collaborating to develop a comprehensive cyber security suite that combines prevention, protection, and insurance. This offering will be delivered through Allianz, F‑Secure, and their partners.

The new joint partnership, set to roll out in the second half of 2023, aims to offer a comprehensive package of cyber security and cyber care insurance, including protection for all devices, browsing and banking protection, virus malware protection, ID monitoring, and parental control.

This new solution follows a successful pilot of F‑Secure Internet Security and ID Protection insured by Allianz Partners in Switzerland. The pilot received excellent ratings of “Good” or “Very Good” from 88% of survey respondents. Similarly, 85% of respondents stated that cyber security services add new value to the insurance and services offered by Allianz Partners.

Awareness of Digital Threats on the Rise

A recent F‑Secure survey found that three out of four consumers (75%) worry about their online safety. Nearly two-thirds (64%) believe that their cyber threat risk will increase in the next 12 months. Through this new partnership, Allianz Partners and F‑Secure are responding to a growing concern faced by consumers as the boundary between the physical and digital worlds continues to fade rapidly.

Laurent Floquet, CEO of Mobility & Assistance at Allianz Partners, commented: “As the internet becomes increasingly embedded into our daily lives, maintaining our digital life becomes more important to prevent the negative effects of cyber attacks, such as identity theft, financial loss, and psychological consequences. At Allianz Partners, we aim to be proactive in helping secure the digital footprint of our customers and accompany them every step of the way to ensure that they can enjoy the convenience of digital life with full peace of mind.”

Timo Laaksonen, F‑Secure President & CEO, added: “A sense of security on the internet is the most important thing we can offer our customers. That’s why merging brilliantly simple cyber security with the confidence that comes with insurance is a perfect fit. Together with Allianz Partners, we want to protect consumers on the internet through effective cyber security. In the unlikely event of an incident, cyber care insurance will help deal with the consequences.”

Consumers Expect Embedded Security Solutions

More than seven out of ten consumers view insurance companies as trusted providers of internet security, slightly preferring insurers over both online and retail stores. Additionally, 84% of consumers expect home insurance to include internet security and insurance for cyber crime. This presents a growing opportunity for insurance companies to extend their offerings and respond to the increasing consumer demand.

Laaksonen also stated, “How people adopt cyber security services is rapidly transforming. The increasing number of digital moments to protect and growing concerns about online safety create a significant opportunity for insurance companies and other trusted providers to grow their businesses by offering value-added services that complement their core offerings.”

A New Offering Built for the Digital Age

The new offering extends the F‑Secure Total solution, which is designed to protect against the growing number of cyber threats now targeting financial data. Built on award-winning technology, it safeguards users’ devices from viruses, trojans, ransomware, and other harmful apps that may collect, steal, or lock personal data such as credit card numbers and banking credentials. The solution also embeds insurance to provide total security for users’ digital lives.