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Monday, October 06, 2025
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Ethos and Protective Collaborate to Offer Term Life Insurance

Ethos announces that Protective Life Corporation, and its primary subsidiary Protective Life Insurance Company (together, “Protective”), is now offering proprietary Term Life Insurance directly to consumers through Ethos’ platform. Protective will be a new provider for the Ethos term product suite, providing customers with term periods from 10-40 years and coverage amounts of up to $2 million.

Ethos has built one of the most advanced technology platforms with one of the strongest product portfolios in the industry. The platform offers customers and agents a seamless experience and streamlines the life insurance purchasing process.

“We are excited to team up with Ethos to help more people achieve financial protection,” said Aaron Seurkamp, SVP and President of Protective’s Protection & Retirement Division. “Their cutting-edge technology allows us to reach a wider audience and delivers an exceptional experience. This is the latest example of Protective’s commitment to making term insurance easy to obtain and accessible for families everywhere.”

Protective Term Life issued by Protective Life Insurance Company is available to consumers aged 20 – 65, offers term periods ranging from 10-40 years and coverage amounts of up to $2 million. It has guaranteed level premiums, a terminal illness rider to allow for accelerated death benefits, and access to Ethos proprietary Estate Planning tools.

“Joining forces with Protective is a fantastic opportunity for us to expand life insurance access to millions more families while delivering the best policyholder experience,” said Peter Colis, Co-Founder and CEO of Ethos. “And, we couldn’t be more proud to do it with one of the most reputable organizations in the life insurance industry.”

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