Ethos and Banner Life Expand Offering to Bring Final Expense Coverage to More Families

Ethos, a leading life insurance technology company on a mission to democratize access to life insurance, announced an expansion of its relationship with Banner Life Insurance Company (“Banner Life”), a leading provider of term life insurance, to offer two new Ethos-branded whole life insurance products, Simplified Issue Whole Life and Guaranteed Issue Whole Life through Ethos’ technology platform. The collaboration marks a deepening of the two companies’ relationship and extends Ethos’ suite of final expense solutions to even more families across the country.

Ethos has built one of the most advanced technology platforms in the life insurance industry, enabling carrier partners to reach new markets and deliver seamless policyholder experiences. In partnership with Ethos, Banner Life has expanded its product portfolio and extended its reach to those seeking affordable permanent protection that can help cover end-of-life and other expenses.

“We are thrilled to deepen our relationship with Banner Life and help bring their trusted brand into the final expense market,” said Peter Colis, Co-Founder and CEO of Ethos. “This expansion is a testament to the power of our technology platform—by moving from initial concept to an in-market launch in just under five months, we’ve again proven that we can enable world-class carriers to reach more families with the protection they need, faster than ever before.”

“We are very pleased to collaborate with Ethos on the launch of two new whole life insurance products to the marketplace,” said Mark Holweger, President and CEO of Banner Life Insurance Company. “Ethos shares our commitment to closing the US life insurance gap, and we’re proud to offer solutions that make life insurance coverage more affordable and accessible to people.”

The expanded product portfolio will be available initially through select agencies

With the launch of these two new products, Ethos adds further redundancy to its product portfolio, expanding it to 12 products. Ethos’ prestigious roster includes top-rated carriers Banner Life Insurance Company, TruStage™ Financial Group, Inc., Ameritas Life Insurance Corp., Protective, North American Sammons and Aflac, working with Ethos to enhance the accessibility and affordability of life insurance and final expense coverage for millions of families.