COVU Continues Rapid Growth with Sixth Acquisition: Mitchell Insurance Agency Joins the Platform

COVU Mitchell Insurance acquisition marks a major milestone in expanding AI-native customer servicing across California. COVU shows its commitment to scalable, tech-powered growth and great customer service by buying the Mitchell Insurance Agency, a well-respected family-run business.

As COVU’s sixth acquisition in its Rolling Thunder campaign, Mitchell represents a meaningful step forward in the company’s strategy to enhance its AI-native platform through strategic partnerships with high-quality agencies—delivering more scale, reach, and flexibility for agency owners across the state.

“Mitchell is exactly the kind of partner that strengthens our platform,” said Ali Safavi, CEO of COVU. “They’ve built a strong, loyal customer base and trusted carrier relationships over many years. We’re not here to change that—we’re here to support and elevate it, using the tools and infrastructure we’ve designed to help agencies thrive in the future.”

Commercial and Personal Lines Strength at Scale

Founded in Roseville, CA, Mitchell Insurance Agency is known for its highly personalized service, experienced staff, and long-standing partnerships with key carriers like Mercury and Safeco. With a healthy mix of personal and commercial lines clients and strong revenue retention (113%), Mitchell brings both scale and stability to COVU’s expanding California presence.

Mitchell’s history of consistent revenue and customer loyalty makes it an ideal fit for integration into COVU’s remote-first, AI-supported model—where operations become more efficient without compromising the high-touch experience customers expect.

A Platform That Grows with You—or After You

As with all of COVU’s recent acquisitions, this move reinforces the company’s core mission: to enable agency partners to modernize and grow—or exit on their terms. COVU’s platform supports both outcomes while preserving customer experience, staff opportunity, and carrier continuity.

“We’ve built a platform that respects what makes agencies great—relationships, reputation, and care,” Safavi added. “With Mitchell, we’re deepening our commitment to California and proving that AI-native doesn’t mean agency-less—it means future-ready.”

With the COVU Mitchell Insurance deal, the company accelerates its mission to modernize insurance servicing through AI while preserving legacy relationships and agency culture.