Insurance giant Direct Line Group partners with car-subscription service Drover

Direct Line Group, one of the UK’s leading motor, home and small business insurers have partnered with Europe’s largest car-subscription service Drover to insure its consumer vehicle base. 

The unique, first of its kind strategic partnership sees NIG’s fleet insurance policy integrated with Drover’s online booking process so that Drover’s customers are insured when taking out a subscription on a vehicle. This means drivers benefit from DLG’s award-winning service. 

The new deal means Drover customers will pay a highly customised price for their all-inclusive subscription, based on a number of factors, including Drover’s propriety machine learning technology developed in-house, helping many to save money. The process of adding and removing cars to the policy works through Drover’s online platform, saving time and money on admin when compared to traditional insurance or car leasing products. 

Drover, founded in the UK in 2015, offers consumers and private hire drivers an all-inclusive car subscription service. A subscription provides exclusive use of a car with insurance, maintenance, breakdown cover and more all included under one convenient monthly payment. The company, which advocates usership over ownership, has raised £7.5 million in funding to date, while forming partnerships with manufacturers including BMW, Volkswagen and Toyota.  

Direct Line Group have multiple brands, products and distribution channels. These enable their customers to choose the right cover to protect their cars, homes, holidays, businesses and pets.

Rebeca Clapham, Head of UK Business Insurance Solutions at Direct Line Group said “We’re really excited about working in partnership with Drover. We love their fresh-thinking approach to accessing a vehicle and are thrilled to be part of this unique customer proposition!” 

Rob Prager, Head of Insurance & Risk at Drover, said: “We’re delighted to have partnered with Direct Line Group who are a market leading trailblazer for insurance in the UK. Their pedigree for developing innovative motor insurance products makes them the very best possible insurance partner as we scale to new heights. The product we have jointly developed takes the very best learnings from commercial and personal lines worlds and leverages DLG’s renowned capabilities across pricing, underwriting and claims. In keeping with our ‘Cars Made Easy’ ethos, we can now offer our subscribers even more value and flexibility than they’ve ever had before.”