Sports Industry Veteran Paul Brewer Joins Fintech Startup Payment Labs to Expand Sports Portfolio

Payment Labs Sports Partnerships gain momentum with the appointment of Paul Brewer as Executive VP of Sales & Sports Partnerships. A veteran of esports and traditional sports, Brewer will lead the company’s expansion in sports payment infrastructure—especially in NIL and athlete-focused sectors.

“With the rapidly evolving NIL landscape, a new generation of athlete entrepreneurs, and new innovative league prize formats, there’s a growing need for a fast, reliable, and compliant payment infrastructure,” said Brewer. “Payment Labs’ proprietary platform delivers a solution at scale. I’m looking forward to working with the team to bring this innovative technology to more partners to help them operate with the efficiency the modern sports landscape demands.”

Brewer brings more than two decades of traditional sports and emerging industry experience across a range of media companies, brands, and properties. This includes partnering with the NBA, the NHL and Coca-Cola at marketing tech platform Rival and increasing sponsorship revenue at the world’s largest esports company ESL by over 850 percent. He also led sales development and marketing strategy across Turner Broadcasting’s digital sports properties, including Bleacher Report, NBA, NCAA, PGA, and NASCAR.

“Paul’s background in sports and esports gives him a unique perspective on the complexities organizations have to navigate when it comes to their payment needs of sports,” said Han Park, CEO, Payment Labs. “His decision to join Payment Labs further validates our capabilities within the sports industry, and his knowledge will be invaluable as we bring our platform to more emerging and established sports companies that need a better way to manage complicated payments.”

Brewer’s appointment comes as many sports organizations rely on antiquated software and cumbersome processes for managing global payouts to athletes, vendors, and creators. Payment Labs directly addresses these pain points with its vertically integrated, purpose-built tech stack that replaces manual workflows with a streamlined and compliant solution.

Armed with Brewer’s market-leading expertise, Payment Labs is well equipped to solidify its position as an essential partner for forward-thinking sports properties. This includes up-and-coming sports leagues, organized youth sports, collegiate athletics, professional teams, and more.  The company is already trusted by X Games, The Snow League, Arnold Sports, AVP, APP, PDGA, and more, demonstrating its relevance and capabilities beyond its origins in competitive gaming.

 With Paul Brewer at the helm, Payment Labs Sports Partnerships will deliver streamlined payout solutions for emerging leagues, athlete entrepreneurs, and youth sports. For more information on Payment Labs, please visit paymentlabs.io.