Next-Generation Credit Platform Cred Appoints Matt Trueman as CEO to Accelerate Expansion

Cred, the next-generation credit app, has announced the appointment of Matt Trueman as its new Chief Executive Officer, effective immediately, pending FCA approval. Joining from leading credit management consultancy Arum, he will spearhead Cred through its next phase of rapid growth and product innovation.

Trueman will be responsible for significantly scaling up new accounts and lending in 2026, expanding the reach of Cred’s industry leading Credit on Demand proposition. In addition to this, Trueman will lead the development of Cred’s AI-powered credit co-pilot, which helps customers intelligently manage cashflow, while minimising interest and costs on the credit they use.

Cred combines the benefits of a personal loan, credit card, and overdraft into a single, flexible credit account, with built in AI capabilities. This industry-first offering allows users to instantly access a guaranteed line of credit, with the ability to repay how and when they want, with a single interest rate and no hidden fees.

Trueman brings over two decades of leadership experience in financial services, with extensive knowledge in technology deployment, and a wealth of expertise in scaling credit and lending businesses.

Beginning his career at UBS, Trueman went on to lead the Product and Technology team at TDX Group (acquired by Equifax in 2015). He then co-founded Indesser, a joint venture between TDX and the Cabinet Office, which has managed over £5 billion in public sector debt for 17 government bodies. He later served as Chief Product Officer at Oakbrook Finance, spearheading the development of their loans platform and launching new credit products to market, and most recently, as Managing Director at Arum, a leading credit management consultancy supporting blue chip financial services brands globally.

Cred is part of the award-winning Quint Group, which builds and scales fintechs solving key issues across payments and credit.

Greg Cox, Co-Founder and CEO of Quint Group, commented on the appointment: “Matt’s depth of experience and track record scaling credit businesses make him the ideal leader to drive Cred’s next wave of growth and disruption.”

“Today’s credit products were only designed for narrow use cases – they no longer meet modern consumer needs. We built Cred to create a brand-new category of borrowing product, giving people flexible, affordable credit on demand, and Matt is the ideal person to deliver this at scale. I’m looking forward to seeing what he can achieve.”

Matt Trueman, the newly appointed CEO of Cred, added: “Consumers everywhere want faster, simpler and more affordable access to credit, and I’m excited to lead Cred as we unlock these possibilities – delivering meaningful improvements to customer experience and outcomes. Working with Greg and the wider Quint Group was also a major draw – the Group’s capabilities and connected network give us a real opportunity to drive lasting change, and I’m thrilled to be part of it.

Cred benefits from the unique, interconnected Quint Group ecosystem. It can access millions of pre-qualified customers each month through an integration with Monevo, the UK’s leading credit marketplace, sold by Quint to TransUnion in April 2025. Cred can also make more efficient lending decisions through its integration with Infinian, the real-time credit intelligence bureau, led by Emma Steeley. It also accesses the full suite of products and services of Acquired.com, the UK’s leading payment provider for recurring commerce,