LV= Appoints Chief Transformation and Technology Officer

Investment, protection and retirement specialist LV= has announced the appointment of Anita Fernqvist as its new Chief Transformation and Technology Officer, subject to regulatory approval. 

Anita brings extensive expertise in technology, data and large-scale transformation, gained through senior roles at Zurich UK, including as Chief Operating Officer and Chief Data Officer. 

In her new role, Anita will join the LV= Executive team and lead LV’s Business Change, Technology Services, Data and Operational Resilience functions, working closely with colleagues across the business to drive modernisation and future focused innovation. 

Anita’s appointment forms part of the mutual’s continued commitment to strengthening its strategic, operational and customer driven capabilities. 

Alongside Anita’s appointment, Chloe Stuttard will take on the role of Chief Customer Officer. Already part of LV’s senior leadership, Chloe will join the Executive Team and lead customer and adviser experience and governance. 

David Hynam, LV= Chief Executive, said:

“I’m delighted to welcome Anita to LV=, and for both Anita and Chloe to join the Executive Team.

“Anita brings a wealth of experience across technology, operations and data, with a proven record of delivering complex transformation in large, customer‑focused organisations. Chloe’s appointment strengthens our continued focus on delivering exceptional experiences for our members, advisers and customers. 

“Together, their leadership will be instrumental as we continue to invest in our systems, digital capability, customer experience and operational resilience. Their expertise will help us continue delivering exceptional outcomes for our members, customers and advisers.” 

Anita Fernqvist, LV= Chief Transformation and Technology Officer, said:

“I’m really excited to be joining LV= at this time. The organisation has a strong sense of purpose and a clear commitment to delivering great outcomes. 

“With technology, data and transformation playing such a critical role in the future of financial services, I’m thoroughly looking forward to working with colleagues across LV= to build on the strong foundations already in place and to help shape the next phase of the company’s journey. 

“It’s a privilege to be joining the LV= Executive Team and I can’t wait to get started.”