Greenfield Partners Promotes Three Investment Professionals to Principal as Firm Expands Global Reach

Greenfield Partners has announced the appointment of Ortal Sasson-Hendin, Meir Cohen, and Josh Trup as Principals.

Ortal joined Greenfield after several years in financial consulting and investment banking at EY, Goldman Sachs, and GSE. Since joining the fund, she has played a key role in leading investment rounds in companies such as Capitolis, Cynet, Exodigo, Eleos Health, Silverfort and Oligo Security. She holds a B.A. in Economics and Accounting from Tel Aviv University. 

Meir joined Greenfield in 2020 as an analyst, bringing prior experience in business development and real estate finance. Having played a key role in leading investments and supporting such portfolio companies as Coralogix, EquityBee, floLIVE, Planck, Torq, and Vast Data, and has since grown into the role of Principal on the investment team. Bringing prior experience in business development and real estate finance, Meire has. Meir holds a B.A. in Business Administration and Finance from Reichman University. 

Josh joined Greenfield in early 2024, bringing a diverse background that bridges technology and finance. He began his career as a product manager at Arthur, a London-based proptech startup, before spending five years in M&A and venture capital across Europe following its acquisition. At Greenfield, he has already contributed to the firm’s investment in Oligo Security and now plays a leading role in driving the firm’s European expansion. Josh holds a B.Sc. in Computer Science from the University of Edinburgh. 

“The promotion of Ortal, Meir, and Josh reflects the way our team has grown with and from within the fund over the years, and quite candidly what has already been a reality for some time,” said Shay Grinfeld, Co-Founder and Managing Partner at Greenfield Partners. “Each of them has played a critical role in building relationships with founders, sourcing and underwriting deals, and supporting our companies as they scale. Becoming Principals embodies their ability to drive firmwide initiatives from start to finish and the responsibility they have taken on in forging the next chapter of growthscalinghelping us scale Greenfield’s platform  We look forward to their continued impact as the fund evolves.” 

Greenfield partners with disruptive tech businesses globally at the Early Growth (Series B/C) stage, applying its proprietary Greenfield Growth Momentum (G2M) methodology to accelerate the path to global scale. The team spun out of TPG Growth in 2020, after originally being founded as TPG’s Israeli investment arm in 2016. The firm focuses on early growth stage startups across sectors such as cybersecurity, infrastructure, vertical AI, and deep tech, with G2M playbooks specifically designed to support portfolio companies through critical growth phases and global sales expansion. 

Greenfield operates from offices in Tel Aviv and New York and currently manages assets across three funds totaling more than $1 billion. The firm has built a strong track record of successful exits, including Guardicore’s $600 million sale to Akamai, Avanan’s acquisition by Check Point, and Planck’s sale to Applied Systems, with notable portfolio successes including unicorns Coralogix, VAST Data, and Capitolis.