EBANX Appoints Eduardo De Abreu as Chief Product Officer to Lead Global Product Strategy From Singapore

WHY THIS MATTERS: This executive move speaks directly to the increasing necessity of hyper-localizing global payment infrastructure. For a company historically rooted in Latin America, shifting its top product leadership to Singapore reflects a strategic acknowledgment that the future of cross-border payments hinges on proximity to the fastest-growing consumer bases. The challenge in connecting global brands to emerging markets across Asia is not just processing transactions; it is adapting the product stack to intricate, local payment methods and regulatory landscapes. By placing the Chief Product Officer on the ground in a major Asian fintech hub, EBANX is committing to deep integration within this critical region, ensuring its roadmap is informed by real-time dynamics rather than remote planning. This structural change is a value signal to merchants that the company is proactively tackling the operational complexity of APAC expansion.

EBANX, a global technology company specialising in payment services for emerging markets, today announced the appointment of Eduardo de Abreu as its new Chief Product Officer (CPO). Formerly Vice President of Product based in Brazil, Abreu will relocate to Singapore to lead EBANX’s global product roadmap as the company strengthens its presence in the APAC region.

Abreu joined the company in 2015, three years after its founding in Brazil. During EBANX’s early stages, he played a key role in building its foundational finance operations structure in Latin America. Over the past decade, he has led more than 20 teams, including Operations, Treasury, Sales Engineering, M&A, Pricing, and Merchant Success.

“Eduardo’s trajectory at EBANX reflects his deep understanding of global payments, execution excellence, and total commitment to our merchants,” said João Del Valle, CEO and Co-founder of EBANX.

“As the payments sector demands constant adaptation and innovation—especially in emerging markets—my primary mission as CPO is to remain deeply connected to our merchants’ needs while keeping pace with the latest technologies,” stated Eduardo de Abreu, who has been a key leader in EBANX’s expansion into Africa, India, and the Philippines in recent years.

The relocation of the head of EBANX’s product to Singapore underscores a deepening investment in the APAC region, where merchant Total Payment Volume (TPV) grew 20% last year. With teams in Singapore, China, and India, EBANX serves more than 100 APAC merchants and connects global brands with customers across Asia, as well as Latin America and Africa.

“Positioning our product leadership in Singapore brings EBANX closer to the world’s fastest-growing consumer markets and one of the most innovative payment ecosystems, reinforcing our commitment to serving merchants globally with best-in-class technology,” said Del Valle.

FF NEWS TAKE: Relocating a CPO from headquarters to a nascent growth region is a powerful organizational declaration. It signifies EBANX’s shift from an emerging markets player to a truly global payments platform. This strategic anchoring in Singapore absolutely moves the needle, positioning them for accelerated growth by focusing product innovation where the demand is highest. We will be watching for the tangible results of this pivot: specifically, whether this product leadership translates into a higher adoption rate for alternative payment methods across Southeast Asia and India in the next reporting cycle.