Clara Boosts Growth Leadership Appointing Jorge de Lara as President for Mexico

Clara, the leading spend management and corporate payments platform in Latin America, announces the appointment of Jorge de Lara as its new President for Mexico. This appointment comes during a period of robust expansion, catalyzed by this year’s raising of over $150M USD in debt and equity, underscoring investor confidence in Clara’s business model and market potential.

Since its launch in 2021, Clara has experienced exponential growth, helping more than 30,000 Latin American companies digitalize and optimize their financial management, with a strategic focus on mid-to-large-sized enterprises.

Jorge de Lara brings over two decades of experience to Clara, having led growth, innovation, and business development strategies at global corporations. He previously led the corporate business unit (Global Commercial Services) for Mexico and LATAM at American Express; spearheaded commercial and product strategies at Aeroméxico; and served as General Manager of the Mobility division at Edenred Mexico.

This combined expertise is particularly relevant to Clara’s mission, as its corporate card and spend management ecosystem includes dedicated solutions for the corporate travel and mobility industries.

“There is no one in the world with leadership experience more relevant to Clara than Jorge,” said Gerry Giacoman Colyer, CEO and co-founder of Clara. “Not only because of his extensive background in creating corporate payment solutions and his relationships with major enterprises, but also because he shares our core values. With his support, we are ready to accelerate our growth and set new standards that combine institutional solidity with technological agility.”

As President for Mexico, Jorge will play a cross-functional role, leading growth and acquisition strategies in the Mexican market—where the company was founded before expanding regionally. His focus will also include strengthening strategic alliances with current and future clients.

“Clara’s growth and ambition are undeniable. Joining a team with such a clear mission to transform how companies manage their finances—especially during a time of such technological effervescence in the region—is incredibly exciting. I am committed to ensuring that Clara remains the engine of growth and financial control for all companies in Mexico,” stated Jorge de Lara, President for Mexico at Clara.

Clara continues to consolidate its position as the platform of choice for large corporations, serving thousands of business leaders across the region, including key benchmarks in Mexico and Colombia such as the Mexican Stock Exchange (BMV), Smart Fit, Holcim, OCESA, Viva Aerobus, and Miniso, among others. Beyond corporate cards, Clara is a comprehensive platform powered by Artificial Intelligence. This intelligence layer provides companies with unprecedented financial visibility and control, automating critical spend management processes. With a model validated by its recent debt facility and a reinforced executive team, Clara is redefining financial efficiency within the Latin American business ecosystem.