Goose, the Insurance Super-App, Closes $4 Million Series A Funding Round

Goose Insurance Services announced it closed a $4 million Series A funding round led by Axis Insurance Managers, with participation from Impression Ventures, Real Ventures, and Manchester Story. The Vancouver-based company will use the funding to accelerate the adoption of its consumer-focused insurance super app in Canada and the U.S. through education and awareness initiatives.

Goose has experienced rapid adoption and growth in the past year, doubling its membership base and premiums. Goose members can purchase over 19 different insurance policies across 30 states in the U.S. and 8 provinces in Canada including travel, renters, pet, critical illness, and up to 1 million of term life insurance, all within minutes from the Goose super app.

Goose has expanded its product offerings by working closely with carriers like AIG, IMG, iA Financial Group, TeachersLife, and American Amicable. Goose was also recently appointed a coverholder for Lloyds of London. As a coverholder Goose can build innovative customized insurance solutions for its members and be a leader in insurance product innovation.

“We’re on a mission to make insurance products instantly accessible to the 200 million underserved consumers through our self-serve insurance super app,” states Dejan Mirkovic, Goose’s President and CEO. “Goose offers some of the most affordable life, health, and travel insurance policies in North America.”

Goose has found that coverage gaps exist among certain consumer groups due to lack of education on the need for life insurance and awareness about affordable and accessible insurance options, creating opportunities for further sector growth. According to a 2022 Goose survey of consumers in the U.S. and Canada aged 25-44, 37.6% of U.S and 40.5% of Canadian respondents said they would be more likely to spend $10 a month on streaming subscriptions, and 22.9% of U.S. and 22.6% of Canadian respondents would spend that money on avocado toast compared to the mere 22.5% of U.S. and 21.6% of Canadian respondents who would pay for a life insurance policy.

Alex Meier, Axis’ President and CEO, believes Goose is filling a gap in the market. He states, “Traditional insurance providers tend to focus on middle to high-net-worth customers and larger premium products because of their cost structure. This leaves over 200 million customers with little-to-no access to important insurance protection. Goose’s insurance super app is a game changer for these underserved customers.”

“Impression Ventures was one of the first investors in Goose. We were attracted to Goose because of its app-first strategy,” states Maor Amar, Impression’s Managing Partner. “The average person spends 3.5 hours per day on their mobile phones. So, it’s no surprise that other industries – from personal banking to transportation – have been disrupted by app-first companies. Goose’s disruption of the insurance industry is well underway.