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Gimmie Introduces New Loyalty Rewards Technology to Help Sustain Engagement, Interactivity
Gamification and loyalty technology solutions provider Gimmie has introduced a revolutionary platform that has helped HardwareZone, a SPH Magazines Private (SPHMag) Limited-owned forum for computing, enhance its audience engagement and sustained its participant interactivity during a one-month promotion contest featuring Samsung Asia Pte Limited.
These capabilities are the first of its kind in the industry and are a boon for media companies wanting to extend their repertoire of innovative promotional features to their clients, particularly those who would like to see more engagement and interactivity offered.
With Gimmie’s solution in place, the HardwareZone contest participants were not only paying attention to developments about the contest but were also logging in daily to participate interactively on the forum thereby making the entire contest fun and engaging.
“Through use of our innovative technology, the HardwareZone gamified contest featuring Samsung was able to sustain interest throughout the promotional campaign in such a way as to garner over 69,000 page views and 6,225 unique posts in only a month,” says Liyana Sulaiman, Managing Director of Gimmie.
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