giffgaff launch giffgaff gameplan

giffgaff mobile bring their revolutionary approach to the world of personal finance with gameplan

giffgaff, the company that revolutionised the mobile industry with its community-run network, has set its sights on shaking up a new industry – personal finance.

The free to use service will use Open Banking to truly understand your spending habits, offer actionable insights on how to cut down daily expenses, and deliver real savings.

giffgaff is known for having community at its core, and the new service, made up of a bespoke website and app coming this summer, is no exception. Called giffgaff gameplan, it is being designed directly with its members.

The new service brings the giffgaff principles of mutuality and transparency to savings and budgeting, offering an innovative way to handle your finances and save towards future goals of all sizes.

gameplan is aimed at a younger audience who are looking to get smart with their finances and achieve their financial goals. Whether it’s a first property, a holiday or simply a birthday present for a loved one, gameplan works by giving you a roadmap to afford these items by addressing everyday overspending.

It aims to go beyond simply analysing your spending to offering you meaningful suggestions for ways you can improve habits. Whether that’s seeing how your morning coffee habit compares to others or whether you could be saving on your utilities or financial products. It has a built in comparison tool to help you connect you with the right service for your needs, with no bias to any providers, giving you the option to switch easily and save cash. giffgaff gameplan works for you and only you.

Covering credit card options, energy providers, car insurance and loans, giffgaff gameplan allows users to benefit from fully tailored comparisons.

gameplan takes advantage of the Open Banking revolution that came into effect on the 13th January 2018 and is regulated by the FCA. From today, members are invited to visit the website for more information and to get involved with the creation of the service. The fully functional website and app service with Open Banking functionality is set to launch this summer.

Steve James, spokesman for giffgaff gameplan, says “We’ve been working closely with our community to build gameplan into a service that makes finances work for people rather than against them. People’s account statements are so complicated that one in five people can’t get the information they need to know from them – so we’re hoping gameplan will give people a chance to reclaim control over their money. In the same way that giffgaff brought a new way to do mobile, gameplan will revolutionise the way people organise their spending”.

Those interested in getting involved with the development of giffgaff gameplan can visit giffgaff.com/gameplan. The full service, including the app, will launch later on this year.