UK’s Incard Raises £10m to Build “financial OS for Digital Entrepreneurs

Incard, the financial platform for high-growth digital companies, has raised £10m Series A funding in a move that will bring greater financial control and agility to more e-commerce brands, agencies, affiliates and resellers. This funding round was led by Smartfin, with participation from Founders Capital, MountFund and top-tier angel investors.

Since its launch in 2024, the Incard platform has already gained traction among founders and entrepreneurs.

Theo Cesarini, CEO of Incard, says, “We’re excited to announce this funding round and what it means for the next phase of Incard. We have built a control layer for the financial stack of high-growth digital companies, and we’re now focused on bringing this system to more businesses so they can manage, automate and optimise their finances.”

Incard directly addresses a problem that Cesarini and his co-founders Soraya Tribouillois, Liam Seskis and Matteo Martino experienced first-hand as serial entrepreneurs. The banking system is fragmented, and owner-founders are often juggling between various apps, systems and spreadsheets to keep track of their cashflow, invoicing and ad spending. Incard’s co-founders decided to create a solution that would do this in one place, and in a way that keeps pace with the growth of digital businesses. The company is building what it describes as a financial operating system, an orchestration layer that sits on top of banking, payments and financial tools, and adapts them to the way modern digital businesses actually run.

Cesarini continues, “As entrepreneurs we noticed there was a clear mismatch between how digital businesses actually operate and the financial tools that were available to them. Every industry has unique financial workflows and they need a system that understands how they operate – one that centralises finance, provides spend insights, tracks real-time cash flow, and includes industry-specific add-ons. They need to have visibility of all of that, in a single place.” 

The Incard platform gives users access to business banking, corporate cards with built-in rewards, and connected banking accounts in a single interface. Companies can extend the platform with tools from the Incard App Store that are suitable for their industry and growth stage. Users can also access invoicing and spend management, alongside cashback on key business expenses. Additional tools support treasury, working capital and other financial needs. 

Thomas Depuydt, General Partner at Smartfin, which led the Series A, comments on Incard’s proposition: “Incard is building infrastructure that reflects how digital companies actually grow and operate today, where speed, automation and real-time visibility are critical to growth.”

Incard has already gained traction among high-growth digital businesses across UK and Europe, particularly among companies that manage high ad spend, have FX exposure, and operate multi-entities. In total, users have spent more than £500m using the Incard platform. The growth in users has predominantly come through word-of-mouth referrals to date. Users include Azio Beauty,  Aloe Paris, and Ankhway. 

With the Series A funding, Incard will prioritise geographic expansion into new markets, particularly in Europe and the US, and expand its product capabilities. The company plans to invest further in automation and AI-driven financial workflows and grow its team across engineering, compliance and product development.