" class="no-js "lang="en-US"> Consortium of Vitruvian Partners, Visa and Maki.vc to invest in Finnish issuer processing powerhouse Enfuce
Monday, March 04, 2024

Consortium of Vitruvian Partners, Visa and Maki.vc to invest in Finnish issuer processing powerhouse Enfuce

Issuer processing powerhouse Enfuce announced today an €8.5m follow-on investment round, led by Vitruvian Partners with participation from Maki.vc and Visa, a world leader in digital payments. This follows Enfuce’s €45m Series C funding round initiated in 2021. Enfuce has raised a total of €62m to date.

Founded in 2016, Enfuce has grown to be an important player in the payments sector. Having been one of the first to bring payment processing to the public cloud, Enfuce is the partner of choice for innovative payments solutions for the likes of Pleo, OKQ8, and Memo Bank. As a global card issuer and payment processor that merges innovation, security, and expertise to create modular, cloud-based payment processing capabilities, Enfuce enables innovative fintechs, banks, and non-financial brands to seamlessly provide cards, digital wallets, and embedded finance solutions in a hassle-free and secure way.

This investment is designed to set Enfuce up for its next phase of growth, positioning the business to win in the enterprise segment. Heading into 2024, this will propel Enfuce’s expansion across key European markets, such as Benelux, Germany, and France.

Monika Liikamaa, co-founder & co-CEO at Enfuce, comments: “Visa’s trust isn’t just a validation of our business, it’s a testament to our significant growth during challenging economic times. Since our inception, we have been committed to rapidly scaling up to ensure the widespread deployment of our modular, scalable and advanced payment solutions that significantly simplify our customers’ lives. With Visa’s investment, we will continue to bring our bold vision of shaping the future of embedded finance to life.”

Denise Johansson, co-founder & co-CEO at Enfuce, comments: “This investment represents more than mere financial backing for us. It’s the continuation of an extensive and productive partnership between Visa and Enfuce. Collaboration stands at the core of our Nordic DNA and we’re empowered to continue focusing on uniting visionary minds and cutting-edge technology to create secure, scalable solutions that fuel innovation with the unwavering support of Visa.”

The demand for Enfuce’s award-winning modular issuer processor solutions has skyrocketed in recent years, as more and more companies look to integrate embedded financial products like payment cards in order to stay competitive and attract customers. In fact, the market for embedded finance applications is projected to grow fivefold, from $54.3 billion in 2022 to $248.4 billion by 2032. Yet, the challenges faced in creating and managing payment cards has proven difficult for many businesses.

To address this, Enfuce offers an all-encompassing solution, handling licensing, financing, compliance, and fraud management, thus delivering an efficient end-to-end management of card programs, making the process more accessible and cost-effective for aspiring companies. Today, Enfuce processes nearly €2bn in transactions annually, and has established itself as the go-to strategic partner for revolutionising payments flows and transformative business growth.

Philip Konopik, Regional Managing Director, Nordics and Baltics, Visa, comments: “Visa has been at the vanguard of innovation in payments since its founding in the 1950s. Our open network approach gives partners the wings to fly since they can take advantage of our technology and security to constantly innovate and access best-in-class innovation. This investment in our partner Enfuce, will allow them to grow their current business within issuer processing and BIN sponsorship by accelerating innovation though making Visa’s solutions widely available to the payment’s ecosystem.”

Pirkka Palomäki, founding partner at Maki.vc, comments: “Enfuce’s team, along with their commitment to innovation, has been the centerpiece of our attention from day one. They have a proven track record of driving industry transformation and creating customer-centric solutions. Their ability to stay ahead of the curve in an ever-evolving financial landscape aligns with our investment strategy to back visionary leaders who can navigate changing markets effectively.”

Jussi Wuoristo, Partner at Vitruvian Partners, comments: “This partnership marks a pivotal moment for Enfuce as it embarks on a journey of global expansion, bringing its innovative card issuing and payment processing solutions to banking, corporate payment, and fintech clients across the world. This aligns perfectly with Vitruvian’s investment philosophy of supporting exceptional companies with groundbreaking technological solutions and vast international growth potential.”

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