First-ever Loyalty Currency Conversion into a Cryptocurrency

Loylogic Inc. and Coinify ApS announce a strategic and innovative global partnership. The new feature, which continues to offer millions of loyalty program members with unparalleled flexibility by providing Bitcoin as a redemption option, can now be found on Loylogic’s industry leading Reward Experience Platform.

Converting loyalty points or miles into Bitcoin continues to support Loylogic’s vision that providing choice to loyalty program members is the key driver for loyalty program success. With this new partnership, Loylogic and Coinify become the first ones to offer cryptocurrency as a redemption option.

The Coinify platform enables businesses and individual users with easy access to Bitcoin and other blockchain currencies. As Loylogic designs and creates powerful solutions that amplify engagement and build customer loyalty, Dominic Hofer, CEO and Founder of Loylogic, indicates that the new Bitcoin development is part of Loylogic’s deeply rooted belief to make loyalty programs more impactful by making their clients points loved more through choice: “At Loylogic we have a profound desire to provide innovative redemption ideas to our clients and work with them on constantly growing member engagement. Be it new reward categories, redemption processes, shop features or campaigns, choice is our overarching principle and Bitcoin conversion our latest child. We are thrilled to partner with Coinify a leading blockchain payment service provider, and be able to bring loyalty program members worldwide the opportunity to redeem their hard-earned miles and points into bitcoins.”

Rikke Stær, Chief Commercial Officer at Coinify also shares her enthusiasm about the partnership: “We view loyalty points as a powerful form of currency, and combined with the growing interest in Bitcoin and other blockchain currencies, we are happy to be chosen by Loylogic to offer this digital asset as a redemption option for their loyalty member base. Enabling Loylogic’s members to exchange their loyalty points and miles for Bitcoin is presumably one of the most convenient ways to get hold of Bitcoin, and considering Loylogic’s impressive access to millions of loyalty members globally, this collaboration has potential to play a significant role in onboarding new users to the new and emerging blockchain economy.”

Exchanging miles/points into Bitcoin, is now available on Loylogic’s Reward Experience platform.