ZA Bank Partners with TransUnion to Become Hong Kong’s First Bank to Offer Free Credit Alert Service

ZA Bank, Hong Kong’s first and largest digital bank1, today announced a new collaboration with TransUnion in Hong Kong to offer the TransUnion Credit Alert Service, making it the first bank in the city to provide this service completely free to retail users. While TransUnion’s Credit Alert Service has long been available in Hong Kong, this partnership enables ZA Bank users to access the service with comprehensive features at no cost through the ZA Bank App.

Research launched in December 2024 by TransUnion reveals that nearly half (44%) of the surveyed consumers in Hong Kong were targeted by fraud through online, email, phone call or text message channels in the last three months2. In response, ZA Bank is making the Credit Alert Service accessible to all its users, enhancing value and empowering them to protect themselves from rising fraud risks.

Through this service, users will receive instant alerts via the ZA Bank App that notify them of critical changes to their credit report, including:

• New credit report enquiries (loan/credit card applications)3
• New credit accounts opened under their name
• Changes to addresses or phone numbers

Devon Sin, Alternate Chief Executive of ZA Bank, said: “ZA Bank is proud to be the first bank in Hong Kong to offer the comprehensive TransUnion Credit Alert Service for free, removing the cost barrier for a vital fraud protection tool. This partnership with TransUnion reflects our commitment to leveraging innovation to protect our users’ financial well-being, especially as digital fraud continues to rise in Hong Kong. By integrating this feature into our app, we are not only enhancing security but also promoting financial inclusion to ensure more people have access to tools that safeguard their finances.”

Wingo Wong, Managing Director of TransUnion Credit Information Services Limited in Hong Kong, said: “For years, TransUnion has been at the forefront of fraud protection, pioneering efforts to enable individuals to identify risks earlier and minimise potential losses. As digital fraud continues to rise in Hong Kong, we are delighted to partner with ZA Bank to expand our Credit Alert Service to its users. This partnership underscores the importance of collaboration between businesses and consumers in combating this escalating threat. Together, we are committed to empowering Hong Kong consumers in the fight against fraud in an increasingly digital world.”