WiseAlpha is expanding into the banking and wealth trading solutions arena

WiseAlpha, the first company to invent fractional bonds, has announced a new wealth management portal and white-label solution, making it easier than ever for wealth managers to give clients access to fractional bonds.

Corporate Bonds can give predictable income and equity-like returns without the same level of volatility. Before WiseAlpha, it was almost impossible for individual investors to access the bond market in any meaningful way despite the government and corporate debt securities market being valued at nearly €128 trn by the ICMA. Every investment required a huge amount of complex paperwork and a minimum investment of £100,000 turning into a predominantly institutional market.

WiseAlpha’s proprietary tech platform made the whole process easy, and its Fractional Bond product reduces the minimum investment to just £100 so that individual investors can easily buy the bonds of FTSE companies such as Ocado, Marks & Spencer or foreign corporations like Apple.

The new B2B2C Solutions service for institutional clients takes the Fractional Bond product to the next level. It is now easy for Wealth Managers, banks or brokers, to partner with WiseAlpha and make Fractional Bonds available to their clients. This can be done using the WiseAlpha interface, or they can provide a white-label solution so that partners can present the portal with their own branding.

WiseAlpha has already partnered with a leading wealth management company and a bank, details of which will be announced soon. WiseAlpha believes there will be huge growth in this area over the coming years. Over £100 million of volume has already been traded by individual investors on the WiseAlpha platform which will rise exponentially as it expands through institutional partnerships.

WiseAlpha’s latest fundraising round was oversubscribed shortly after launch. It represents the next step for a company dedicated to the democratic revolution in the corporate bond arena by giving those same private investors exposure to its growth.

Rezaah Ahmad, Founder & Executive Director, said today, “Our purpose is the democratisation of the corporate bond market. The FCA recently expressed a desire to widen its participation in this market. At WiseAlpha, we were ahead of the curve, making it easy and affordable for individual investors. Our new partnerships with wealth managers and banks will broaden access further, and we will be there for investors every step of the way.”