FF News Logo
Thursday, April 09, 2026
Bottomline x FFNews

Breaking News

Revolut Enters New Era of Money Intelligence With Launch of AI Assistant Raiffeisen Bank Reaffirms Long-Standing Commitment to Powering Core Retail Services With Finastra Visa Opens the Door to AI-Driven Shopping for Businesses Worldwide Hippo Transforms Claims Workflow with AI, Unlocking Scale and Efficiency with Its Modern Tech Stack Abrigo CEO Jay Blandford Named FinTech CEO of the Year Fire’s Strategy for the Future of Embedded Payments Gold IRA “Account Executive” Salesman Tactics Leaked NatWest Accelerator Announces New Commitments to Build an Inclusive Entrepreneurial Economy Revolut Locks in Paris Headquarters for Western Europe Mastercard and Krungthai Card Complete First Live Agentic Transaction in Thailand Finastra and Marketnode Transform Credit Agreement Onboarding Through AI Profile Software Strengthens Its UK Investment Management Offering With the Acquisition of Contemi Solutions Bestow Expands Leadership Team, Appoints Meagan Ward as Chief Marketing Officer Janus Assurance Re Launches Specialty Marine Cyber Insurance Program Origami Risk Announces New and Enhanced Platform Solutions to Drive AI-Powered Insights and Operational Efficiencies
Weyay Bank launches "Hide Your Money from Yourself" campaign with new smart savings tools in its app, helping young Kuwaitis build disciplined financial habits.

September 5 2025

Weyay Bank Empowers Customers With Hide Your Money From Yourself Campaign

Share this post:

Share on LinkedIn Share on WhatsApp

Weyay Bank, a leader in digital banking, announced the launch of its new campaign, “Hide Your Money from Yourself,” coinciding with the introduction of new digital smart savings tools in the latest update to its mobile app. The initiative is designed to inspire and equip Weyay with the modern financial habits they need to achieve their savings goals.

The “Hide Your Money from Yourself” campaign is a direct reflection of Weyay’s deep understanding of the ambitions of young Kuwaitis. More than a marketing effort, it’s a call to action, encouraging users to adopt a smarter, more disciplined approach to saving. By leveraging the concept of “hiding” one’s savings, the campaign helps customers focus on their ultimate financial goals without the temptation of seeing their balance grow, which can often lead to impulsive spending.

Introducing Smart Savings Features for a Smarter Future

The new update offers smart solutions to help users save more effectively and reach their financial goals faster. A standout feature is the “Hide Balance” option, allowing users to focus on their savings goals without the temptation of discretionary spending triggered by seeing a constantly growing balance. This fosters better saving habits and provides a more controlled, goal-oriented digital banking experience.

Additionally, users can temporarily lock their saving pot, preventing direct withdrawals until a specified goal is met. Users can unlock their pot at any time by contacting the Bank’s Solutions Center.

These features, along with other new digital enhancements, such as automatic prepaid card top-ups to ensure seamless transactions, reaffirm Weyay Bank’s commitment to providing a secure, motivating, and seamless digital experience.

Companies In This Post

Weyay | Fintech Finance

Weyay
  1. Revolut Enters New Era of Money Intelligence With Launch of AI Assistant

    Fintech

     Read more
  2. Raiffeisen Bank Reaffirms Long-Standing Commitment to Powering Core Retail Services With Finastra

    Fintech

     Read more
  3. Visa Opens the Door to AI-Driven Shopping for Businesses Worldwide

    News

     Read more
  4. Hippo Transforms Claims Workflow with AI, Unlocking Scale and Efficiency with Its Modern Tech Stack

    Insurtech

     Read more
  5. Abrigo CEO Jay Blandford Named FinTech CEO of the Year

    Thought Leadership

     Read more
FinovateSpring | FFNews
More On